Wolfgang Zäh, Art Expert, Founder and CPO of Trustinarts observes that “malicious AI art-generator and deep-fake software can be downloaded by everyone today.” He says that “it’s high time to mark or tag and register original art now!”
Proving authenticity and fighting forgery has always been a challenge for the art business. But digitization can definitely help to solve the fundamental issues of the art market. That’s why we founded Trustinarts. Our service enables every artist, gallery or collector to optically mark, identify (verify) and officially register an original piece of art. A unique so-called “digital fingerprint” (TiA fingerprint) will prove the authenticity of an artwork and also certificate the ownership.
Following our mantra “superior technology guarantees quality results”, we chose leading technology partners to guarantee highest level product standards and innovations. First and foremost, we decided to employ state-of-the-art and already proven technology of Fraunhofer Institute – one of the world’s leading applied research organizations, with its focus on developing the key technologies of the future and on enabling their commercialization.
The algorithm behind the technology of Fraunhofer IPM has been tried and tested for years in Germany’s key automotive industry. Now, Trustinarts is capable of applying the algorithm to the various forms of art, such as paintings, prints, sculptures or photography.
In a scientific feasibility study, we have achieved outstanding results: By using a standard mobile phone with our TiA fingerprint technology, more than 1 million blank papers can be reliably distinguished!
Wolfgang Zäh, Art Expert, Founder and CPO of Trustinarts observes that “malicious AI art-generator and deep-fake software can be downloaded by everyone today.”
He says that “it’s high time to mark or tag and register original art now!”
Proving authenticity and fighting forgery has always been a challenge for the art business. But digitization can definitely help to solve the fundamental issues of the art market. That’s why we founded Trustinarts. Our service enables every artist, gallery or collector to optically mark, identify (verify) and officially register an original piece of art. A unique so-called “digital fingerprint” (TiA fingerprint) will prove the authenticity of an artwork and also certificate the ownership.
Following our mantra “superior technology guarantees quality results”, we chose leading technology partners to guarantee highest level product standards and innovations. First and foremost, we decided to employ state-of-the-art and already proven technology of Fraunhofer Institute – one of the world’s leading applied research organizations, with its focus on developing the key technologies of the future and on enabling their commercialization.
The algorithm behind the technology of Fraunhofer IPM has been tried and tested for years in Germany’s key automotive industry. Only Trustinarts is allowed and capable to apply the algorithm exclusively to the various forms of art, such as paintings, prints, sculptures or photography.
In a scientific feasibility study, we have achieved outstanding results: By using a standard mobile phone with our TiA fingerprint technology, more than 1 million blank papers can be reliably distinguished!
Wolfgang Zäh, Art Expert, Founder and CPO of Trustinarts observes that “malicious AI art-generator and deep-fake software can be downloaded by everyone today.” He says that “it’s high time to mark or tag and register original art now!”
Proving authenticity and fighting forgery has always been a challenge for the art business. But digitization can definitely help to solve the fundamental issues of the art market. That’s why we founded Trustinarts. Our service enables every artist, gallery or collector to optically mark, identify (verify) and officially register an original piece of art. A unique so-called “digital fingerprint” (TiA fingerprint) will prove the authenticity of an artwork and also certificate the ownership.
Following our mantra “superior technology guarantees quality results”, we chose leading technology partners to guarantee highest level product standards and innovations. First and
foremost, we decided to employ state-of-the-art and already proven technology of Fraunhofer Institute – one of the world’s leading applied research organizations, with its focus on developing the key technologies of the future and on enabling their commercialization.
The algorithm behind the technology of Fraunhofer IPM has been tried and tested for years in Germany’s key automotive industry. Only Trustinarts is allowed and capable to apply the algorithm exclusively to the various forms of art, such as paintings, prints, sculptures or photography.
In a scientific feasibility study, we have achieved outstanding results: By using a standard mobile phone with our TiA fingerprint technology, more than 1 million blank papers can be reliably distinguished!
